1. Examine the applications of 3D for product design, animations, TV, film, web, games, education, architectural walk-through.

1. Examine the applications of 3D for product design, animations, TV, film, web, games, education, architectural walk-through.

The site: http://www.yankodesign.com/ is a perfect example of how 3D can aid design of products. In order for a product to be manufactured and retailed it must first go through CAD programs to demonstrate the nature of the product. It also is a blueprint of the product. It shows the size dimensions and materials of the product, using 3D only furthers the understanding of the product.

3D is key to animations. The way the characters are portrayed dictates the actual story line. In this current economic climate, money in animation is soulfully found in 3D as it is the most realistic and time consuming of them all. But it is the true portrayal of character and setting which is necessary for a decent animation. In the picture below, the use of animation shows the true emotion of the character.

  

CGI and 3D modelling are key to some dramatic events in some TV shows. A big example in modern day television is the sequence in Coronation Street. As the program is set in Manchester a big part of city life is using the metro link. In a particular episode a met derails and smashes through a bridge. This is a perfect example of use of 3D as the producers wouldn't of had the necessary money in the budget for such a stunt. CGI and 3D modelling are a much cheaper option.

3D is the main focus on most animated films. The way the characters are displayed on screen shows how the story line will progress. With giants such as DreamWorks and Disney leading the pack it's the biggest franchise that uses such 3D techniques. Apart from the previous companies mentioned, one of if not the hugest Company is Pixar. Pixar are based in California and teamed up with Disney to create fun 3D animated films for the whole family. To me, Pixar has always been a big part of my life. I grew up with the likes of Toy Story and Bugs Life and seeing the characters come to life is exciting. This is only made possible by the power of 3D.

There are many sites on the Web that use 3D. Most used are for showing the marketing of a company. Another use of it is to show a campus of a place. Hybrid view on some map applications demonstrate the uses of 3D on the web.

3D modelling is the majority of the gaming worlds platform of choice. Since the end of the 90's 3D modeled games became much more popular as they gave a certain reality to the game and it was the step up that was needed. 3D modelling is now considered basic in the Gaming world. Many games use it to show setting, what is key to a successful game now is if the graphics used are life like. The standard now is so state of the art that successful games are the ones where it is hard to distinguish the difference between the game and reality. 3D gives gaming a sense of realism. 

3D can be used in education to improve learning capabilities. Interactive learning has become a big part of the school curriculum. This is due to an ever changing world in which technology plays a big part. interactive learning helps learning as it is a fresh way of thinking and has been proven to work.

Architectural walk-through's use 3D in order to show the layout of their designs. It demonstrates the aesthetics of their designs and also to show existing locations. Something similar is used in some games such as Team Fortress 2 where a server maker is available. But the biggest use is where architects demonstrate their work.  Programs such as Google sketch up may be used.